---
title: "Revolutionizing Live Music Data"
canonical: "https://jshmllr.com/projects/prism-fm-contributions-data-insights"
---
# Revolutionizing Live Music Data

Led design strategy for Prism's analytics platform leveraging 100K+ shows worth of industry data

Designed data visualization solution addressing $1B+ live entertainment market gap

Conceptualized and shipped industry-first analytics tool in 6 months

**My Role **

Product Designer — UI Design, Product Conceptualization, Market Research

**Team **

Matt Ford, CEO

Luke Z, Lead SWE

Wonbin, SWE Intern

Ibrahim, SWE Intern

Ernesto, SWE

Ben Bruce, PM

**Timeline & Status **

Conceptualized Spring-Summer 2024

Launched to the pilot group Fall 2024

**Overview**

The live entertainment industry faces a critical challenge: promoters manage multi-million dollar events using outdated tools and unreliable data. While solutions like Pollstar exist, they suffer from:

- Incomplete and often inaccurate data
- Poor user experience
- Limited integration capabilities
- High subscription costs
With access to data from over 100,000 live shows across our platform, Prism was uniquely positioned to fill this gap with trustworthy, actionable insights.

HIGHLIGHTS

A comprehensive data analytics platform leveraging insights from 100,000+ shows to transform how promoters make business decisions.

Core Requirements

- Opt-in data sharing model
- Enterprise-grade security
- Comprehensive metrics tracking
- Show frequency
- Financial guarantees
- Venue capacity
- Sell-out rates
[media_placeholder type="image" description="Information architecture diagram showing data relationships"]

Design Process

Phase 1: Conceptualization

Leadership-driven ideation focusing on market opportunities and technical feasibility.

Phase 2: Prototyping

Rapid iteration of key interfaces and user flows.

Phase 3: Validation

Customer feedback sessions and market research validation.

[callout]Key Features[/callout]

[media_placeholder type="interface_showcase" description="Key features gallery showing:

1. Artist search interface
1. Trend analysis dashboard
1. Venue capacity insights
1. Financial metrics visualization
Technical Architecture

[media_placeholder type="diagram" description="System architecture showing data flow and security measures"]

[callout]Impact & Results[/callout]

Market Response

- Strong positive feedback from key industry players
- Identified clear market advantage over existing solutions
- Platform positioned to become industry standard
Project Takeaways

**01 Data-Driven Innovation**

Leveraging existing data assets to create new value

**02 Security-First Design**

Balancing data sharing with privacy and security

03 **Market Validation**

Early customer feedback driving product direction

Future Steps

- Expanding metric tracking capabilities
- Enhanced reporting features
- Advanced predictive analytics integration

- Canonical URL: [https://jshmllr.com/projects/prism-fm-contributions-data-insights](https://jshmllr.com/projects/prism-fm-contributions-data-insights)

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