Revolutionizing Live Music Data

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My Role

Product Designer — UI Design, Product Conceptualization, Market Research

Team

Matt Ford, CEO

Luke Z, Lead SWE

Wonbin, SWE Intern

Ibrahim, SWE Intern

Ernesto, SWE

Ben Bruce, PM

Timeline & Status

Conceptualized Spring-Summer 2024

Launched Fall 2024

Overview

The live entertainment industry faces a critical challenge: promoters manage multi-million dollar events using outdated tools and unreliable data. While solutions like Pollstar exist, they suffer from:

Incomplete and often inaccurate data
Poor user experience
Limited integration capabilities
High subscription costs

With access to verified data from 100,000+ shows across our platform, Prism was uniquely positioned to fill this gap with trustworthy, actionable insights.

HIGHLIGHTS

A comprehensive data analytics platform leveraging insights from 100,000+ shows to transform how promoters make business decisions.

The Opportunity

Event promoters were making high-stakes financial decisions without access to reliable data. Existing solutions like Pollstar offered outdated platforms with questionable data accuracy.

Core Requirements

Opt-in data sharing model
Enterprise-grade security
Comprehensive metrics tracking
- Show frequency
- Financial guarantees
- Venue capacity
- Sell-out rates

[media_placeholder type="image" description="Information architecture diagram showing data relationships"]

Design Process

Phase 1: Conceptualization

Leadership-driven ideation focusing on market opportunities and technical feasibility.

Phase 2: Prototyping

Rapid iteration of key interfaces and user flows.

Phase 3: Validation

Customer feedback sessions and market research validation.

[callout]Key Features[/callout]

[media_placeholder type="interface_showcase" description="Key features gallery showing:

Artist search interface
Trend analysis dashboard
Venue capacity insights
Financial metrics visualization

Technical Architecture

[media_placeholder type="diagram" description="System architecture showing data flow and security measures"]

[callout]Impact & Results[/callout]

Market Response

Strong positive feedback from key industry players
Identified clear market advantage over existing solutions
Platform positioned to become industry standard

Project Takeaways

01 Data-Driven Innovation

Leveraging existing data assets to create new value

02 Security-First Design

Balancing data sharing with privacy and security

03 Market Validation

Early customer feedback driving product direction

Future Steps

Expanding metric tracking capabilities
Enhanced reporting features
Advanced predictive analytics integration

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