How might we empower event promoters to make informed decisions using data-driven insights?
Timeline: Conceptualized Spring 2024, Shipped Fall 2024
Goals: Develop a data analytics tool for the live entertainment industry
Area of Focus: UI Design, Product Conceptualization, Market Research
Demo
The Prism Insights prototype offers a user-friendly interface for accessing critical artist performance data. Users can search for specific artists and view trends in key metrics over time.
Prism.fm, a leader in event management software, identified a critical gap in the industry: promoters often make high-stake financial decisions without access to comprehensive data and competitor research platforms don’t offer accurate data. With access to data from approximately 100,000+ shows, Prism saw an opportunity to create a game-changing tool for the industry.
Requirements & Constraints
Opt-in data sharing platform for Prism clients
Ensure data security and exclusivity
Provide valuable metrics such as show frequency, guarantees, bonuses, venue capacity, and sell-out rates
Balance innovation with ongoing core product development and technical debt management
Design Process & Plan
Conceptualize the data analytics tool during leadership reflection
Create initial mockups and prototypes
Gather feedback from key customers
Refine the concept based on market research and customer input
Evaluate feasibility and prioritize against existing product roadmap
Results
While still in the conceptual stage, initial customer feedback has been enthusiastic, indicating strong market potential for this innovative tool.
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Metrics & Accomplishments
Conceptualized a data platform leveraging 100,000+ shows' worth of data
Received positive feedback from key industry clients
Identified potential to fill a significant gap in the market left by outdated solutions like Pollstar
