Revolutionizing Live Music Data

My Role

Product Designer — UI Design, Product Conceptualization, Market Research

Team

Matt Ford, CEO

Luke Z, Lead SWE

Wonbin, SWE Intern

Ibrahim, SWE Intern

Ernesto, SWE

Ben Bruce, PM

Timeline & Status

Conceptualized Spring-Summer 2024

Launched to the pilot group Fall 2024

Overview

The live entertainment industry faces a critical challenge: promoters manage multi-million dollar events using outdated tools and unreliable data. While solutions like Pollstar exist, they suffer from:

• Incomplete and often inaccurate data
• Poor user experience
• Limited integration capabilities
• High subscription costs

With access to data from over 100,000 live shows across our platform, Prism was uniquely positioned to fill this gap with trustworthy, actionable insights.

HIGHLIGHTS

A comprehensive data analytics platform leveraging insights from 100,000+ shows to transform how promoters make business decisions.

• Opt-in data sharing model
• Enterprise-grade security
• Comprehensive metrics tracking
  • Show frequency
  • Financial guarantees
  • Venue capacity
  • Sell-out rates

[media_placeholder type="image" description="Information architecture diagram showing data relationships"]

Phase 1: Conceptualization

Leadership-driven ideation focusing on market opportunities and technical feasibility.

Phase 2: Prototyping

Rapid iteration of key interfaces and user flows.

Phase 3: Validation

Customer feedback sessions and market research validation.

[callout]Key Features[/callout]

[media_placeholder type="interface_showcase" description="Key features gallery showing:

1. Artist search interface
2. Trend analysis dashboard
3. Venue capacity insights
4. Financial metrics visualization

[media_placeholder type="diagram" description="System architecture showing data flow and security measures"]

[callout]Impact & Results[/callout]

• Strong positive feedback from key industry players
• Identified clear market advantage over existing solutions
• Platform positioned to become industry standard

01 Data-Driven Innovation

Leveraging existing data assets to create new value

02 Security-First Design

Balancing data sharing with privacy and security

03 Market Validation

Early customer feedback driving product direction

Future Steps

• Expanding metric tracking capabilities
• Enhanced reporting features
• Advanced predictive analytics integration