Design for Business in Mind
As a design leader, I drive revenue through innovative solutions to complex problems. My mission is to transform how businesses operate by creating clear, impactful experiences that push the boundaries of what's possible.
AI & Evolving Command Palette Search
- Drove sustained user adoption across the platform
- Fast-tracked from concept to 2025 roadmap via data-driven prototyping
- Accelerated event discovery: transforming search UX through bottom-up innovation
Revolutionizing Live Music Data
- Led design strategy for Prism's analytics platform leveraging 100K+ shows worth of industry data
- Designed data visualization solution addressing $1B+ live entertainment market gap
- Conceptualized and shipped industry-first analytics tool in 6 months
Prism Payments
- Led end-to-end design of payment solution targeting 10x revenue
- Designed comprehensive payment flows integrating Stripe Connect for enterprise clients
- Validated market opportunity through extensive user research and beta program design
- Navigated complex financial UX challenges across multiple user roles and payment types
Contributions: USA TODAY Network
- Developed a groundbreaking storytelling framework at Gannett's Innovation Lab
- Created 14+ digital tools that transformed traditional content approaches and their workflows
- Team focus was on on enhancing audience engagement through innovative, interactive experiences
